NFC World

Hublot lets customers check watch authenticity with NFC

Swiss luxury watchmaker Hublot is letting customers check the authenticity of their timepieces, download manuals and register for the brand’s Hublotista Club by tapping a contactless card against their phone. The service is being offered with all Hublot watches as the official method of certifying authenticity. More








NFC World

Vodafone Italia pilots smart shopping posters

Vodafone Italia is working with high-end Italian food market chain Eataly on a pilot project that lets 2,500 staff tap their NFC phone or scan a QR code on a smart poster to order and pay for groceries that are then delivered to their home or office... More


NFC World

PosteMobile to roll out NFC

PosteMobile, the mobile network provider owned by the Italian postal service, has signed an MVNO agreement with carrier Wind that will see the company extending NFC payments capabilities to all its three million customers... More




NFC World

Clear Channel to take NFC advertising global

Clear Channel's Connect system in operation

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More






NFC World

Italians give NFC payments an 8 out of 10

SIA

Consumer research undertaken by payments processor SIA has found that 94% of the Italians who have had the opportunity to try out NFC payments appreciated the technology, giving the experience an average rating of 8 out of 10... More