NFC World

Clear Channel to take NFC advertising global

Clear Channel's Connect system in operation

Clear Channel Outdoor is to equip 75,000 out-of-home advertising sites in 23 countries around the world with its Connect mobile advertising platform, allowing consumers to interact with brands via NFC tags, QR codes and, in Latin America, via SMS... More






NFC World

VTT tests talking product packaging

VTT's HearMeFeelMe project

The Finnish R&D company’s HearMeFeelMe project focused on how NFC could be used to improve the way elderly and visually impaired people interact with the world around them, including a system that allows product information to be recorded on an NFC tag and then read back to the user via an NFC phone. More







NFC World

Oulu, the little city with big ideas

If you’ve been keeping an eye on NFC you’ll have noticed that a lot of innovative experimentation is taking place in the Finnish town of Oulu. And if you’ve been wondering why a place you’ve otherwise never heard of is at the forefront of testing NFC concepts, an article in Computing magazine now has the explanation you’ve been looking for… More