Passengers at Hong Kong International Airport are being guided by 50 beacons installed across Terminal 1 as part of a pilot with SITA Lab... More
Archive: The D2C Report
Maple Leafs install beacons for draft party
Fans of Toronto Maple Leafs will be able to win prizes, interact with Legends Row and explore activities on their smartphones during the hockey team’s draft party via beacons from mobile proximity platform Rover... More
Beacons link in Cannes Lions contacts
Visitors to this year’s Cannes Lions event will be notified when one of their LinkedIn contacts is nearby or when they have signed up for the same sessions as a favourite via beacons installed by Eventbase... More
40 Adelaide venues install beacons
Forty bars and nightclubs across the Australian city of Adelaide have installed Bluetooth beacons to track visitor attendance and push offers to passers-by using a platform provided by startup Little Birdy... More
Google to acquire Tesco’s Clubcard division?
Google is reported to be considering acquiring the Tesco-owned loyalty agency that is responsible for the development of the supermarket giant’s Clubcard rewards scheme... More
Netherlands museum deploys beacons
The Groninger Museum in the Netherlands has deployed beacons to send information about its exhibitions directly to a visitor’s smartphone running the museum’s mobile app, developed by startup Tapme Media... More
Gimbal aims to turn any Bluetooth Low Energy device into a beacon
Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points, vending machines and more... More
Tesco puts beacons in 270 London stores
UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever... More
Residence Inn trials augmented reality
Hotel chain Residence Inn by Marriott is to pilot image recognition and augmented reality technology that will allow guests to scan beverage coasters to access interactive experiences, including games and food and drink suggestions, on their smartphones... More
Facebook expands free Bluetooth beacon program
Facebook is offering free Bluetooth beacons to select businesses across the US that will enable them to send “useful and relevant” information to customers about the places they visit... More
Williams-Sonoma adds shoppable videos
US houseware and home furnishing retailer Williams-Sonoma has launched a four-part video series that uses YouTube’s new “shoppable” technology to allow its online shoppers to buy the showcased products with a click through Visa Checkout. The first video is now live online while the following three will follow later this summer... More
Shazam launches visual recognition marketing platform with global brands
Shazam has launched a visual recognition marketing platform that lets its mobile app users scan Shazam-enabled logos or QR codes placed on images to access custom mobile experiences including interactive content, special offers and the ability to purchase items or share them with others... More
Exterion to roll out beacons across public transport in the UK
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones... More
Beacons land at UK airports to send out offers and rewards
Eight UK airports are to roll out a network of 200 Bluetooth Low Energy beacons that will deliver notifications such as offers and rewards to passengers while they wait for their flights... More
Google to launch mobile buy buttons?
Google is expected to add buy buttons to search results pages on mobile devices in the coming weeks that will guide consumers to product pages where they can pick sizes, colours and shipping options before completing a purchase... More
Italian zoo visitors walk on the wilder side with iBeacon network
Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices... More
Twitter invests in beacon marketer Swirl
Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m... More
SXSW to deploy 1,000 beacons
The organizers of the annual SXSW music and film festival are working with Gimbal, RightRound and Urban Airship to place 1,000 Bluetooth Low Energy (BLE) beacons around the event’s venues... More
Niemann Foods rolls out beacon marketing
Niemann Foods has installed a Bluetooth beacon marketing platform provided by Birdzi in eight of its County Market stores and plans to roll out the solution to all its 45 County Market locations in Iowa, Illinois and Missouri in the coming months... More
Lloyds Bank to push customer rewards to mobile phones and smartwatches
Lloyds Bank is to start sending push notifications about special deals with selected retailers to customers’ smartwatches and smartphones... More