La Croissanterie, a 180-strong chain of fast food outlets, has adopted Airtag‘s Airfid system for its new loyalty programme... More
Archive: The D2C Report
Insomnia coffee chain signs up for Zapa’s NFC sticker-based marketing system
Irish coffee chain Insomnia has signed up as the first customer for Zapa Technology’s NFC-sticker based payments and marketing system... More
Taggo signs first reseller deal for NFC sticker/SMS loyalty solution
Taggo, founded by loyalty expert Aneace Haddad, has signed up its first value added reseller, leading international customer loyalty solutions provider Memberson... More
Tetherball reports up to 50% redemption rates, adds detailed analytics to its RFID mobile marketing service
A new version of Tetherball‘s sticker-based mobile marketing service, currently on test at Dairy Queen in the US, has been released... More
MoLo Rewards launches NFC coupon and loyalty system at DEMOfall
According to the official announcement:... More
Starbucks launches own mobile payment service
Starbucks has launched a new 2D barcode-based app that lets users make payments with their iPhone at 16 stores in the Seattle and Silicon Valley areas using a mobile version of their Starbucks Card... More
NTT Docomo reports 10 million mobile credit card customers
There are now over ten million subscribers to NTT Docomo’s Osaifu-Keitai based mobile credit card payment service DCMX and, overall, a total of 30 million Docomo subscribers are now equipped with Osaifu-Keitai handsets. More
Italian fashion house launches NFC loyalty and marketing programme
Customers of Miroglio Fashion can use NFC phones to collect and redeem loyalty points at the company’s five factory outlets and, later, at all eighty sales outlets across Italy. More
Zapa to seed NFC stickers and terminals to ‘strategic retailers’
More details of the services to be offered by the Irish start-up, which secured €2.5m in funding earlier this month, have now been revealed. More
Dairy Queen tests stickers for targeted mobile coupon campaigns
“Tetherball’s sticker-based mobile marketing service lets us provide great offers to our customers in a fun and easy way,” says the desserts and fast food restaurant chain. More
Belgacom and Alcatel-Lucent to develop open payments system
Belgacom’s PingPing and Alcatel-Lucent’s Touchatag are creating an open system that will allow consumers to use contactless cards, stickers or NFC phones to access services developed by a range of technology suppliers, operators and application developers. More
Eagle Eye Solutions and Vivotech to offer retailers NFC mobile vouchers
The two companies are combining their mobile couponing solutions to enable retailers to offer promotional, gift or loyalty vouchers to customers via either standard SMS text messages or directly to their NFC-enabled mobile phones. More
Carrefour announces major move toward contactless — and NFC
The world’s second largest retailer, part of the French Ergosum consortium aiming to launch a large scale NFC project by the end of this year, will begin converting its own brand credit/loyalty cards to contactless next month… More
Mobile technology to drive consumer interaction at London Olympics
The BT team responsible for the communications infrastructure at the London 2012 Olympic Games is exploring ways to use mobile services to enhance the consumer experience. Under discussion are phone voting and the use of NFC for small payments and for event staff management. More
ING and MasterCard launch mobile PayPass trial in Romania
Five hundred ING customers in Bucharest are to be the first in the world to have a prepaid Maestro PayPass account loaded onto their NFC phone. More
US tradeshows collect visitor information with NFC phones
Five hundred Nokia NFC phones were issued to exhibitors by event registration specialists ITN International at last week’s Greenbuild 2008. A host of advanced features such as the over-the-air provision of promotional information, special invitation tickets and event-based social networking are to be added soon… More
TfL reports to London Assembly on future of Oyster
Transport for London now looks pretty set on its plan to replace its prepaid Oyster contactless card system with a bank-card compatible solution. Both contactless bank cards and NFC are options being considered and TfL will definitely outsource delivery of the new system to the private sector More