Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers... More
Users of mobile marketing app Shopkick can now earn rewards via Bluetooth Low Energy (BLE) beacons every time they walk into one of fashion retailer Vanity’s 150 US stores. “Shopkick will install two shopBeacon devices in every Vanity store,” Shopkick says... More
Passengers at Mumbai’s GVK Chhatrapati Shivaji International Airport (CSIA) can now navigate through Terminal 2 using a mobile app and interactive maps based on augmented reality and Bluetooth Low Energy (BLE) beacons... More
Fans of the Pittsburgh Penguins ice hockey team will receive exclusive content on their mobile device when attending games at the Consol Energy Center throughout the 2015-2016 season via Bluetooth Low Energy (BLE) beacons... More
Mobile messaging app Kik has introduced Kik Codes, QR codes which can be assigned to users and scanned to start a conversation or used by brands to send out offers... More
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel... More
A Google service called Google Here that would send notifications via Google Maps and beacons in participating stores was shut by CEO Larry Page this year... More
Indian mobile wallet provider Oxigen Wallet has partnered with loyalty program provider PayBack to allow customers to earn PayBack points and redeem them as cash, to make online and bill payments... More
Chinese chain store operator Cyber Group has launched a joint venture with beacon platform provider Sensoro to roll out Bluetooth Low Energy (BLE) beacons across Japan and the Greater China region... More
Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones... More
Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More
Mobile payment provider Flint has added a new feature to its platform that lets its business users create coupons and distribute them to Apple Wallet users... More
US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More
Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across Seattle... More
Toys R Us has added a feature in its mobile app that lets shoppers take a photograph of any coupon they see in a newspaper, catalogue or on a receipt to instantly generate a mobile-optimized version that can be stored inside the app... More
Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts. More
Google has confirmed it is testing a Purchases on Google service with a “limited number of retailers”, following rumours of the company’s plans in May... More
Drivers in Las Vegas can pick up offers from local businesses via 16 interactive on-street parking meters... More
Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama... More
Guests using Cathay Pacific’s business and first class lounge at San Francisco International Airport will be able to receive information about food and beverage menus and other available amenities with their smartphone via beacons installed across the lounge... More