New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More
Customers of US drugstore giant Walgreens can now redeem paperless coupons for online and in-store purchases and “clip” offers on product pages and in search results through the Walgreens mobile app... More
The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation says... More
Almost 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacon technology by 2020, Juniper Research forecasts... More
The Bluetooth Low Energy (BLE) beacon market will more than double in 2016, remaining on track to break 400m shipments by 2021, ABI Research forecasts... More
PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app. More
More than 1,000 restaurants, bars and pubs across the UK are deploying Z-Beacon, a new platform developed by QR code-based mobile payments provider Zapper... More
Drinkers of Schlafly Beer in St Louis, Missouri can now receive information about drink specials, tasting notes, new beer releases and customised campaigns on their smartphone via Bluetooth Low Energy (BLE) beacons attached to the craft brewery’s beer taps. More
German airline Lufthansa is using Bluetooth beacons installed across Munich Airport to push special offers to passengers and enable them to use their mobile phone to book and buy access to its business lounge as well as purchase upgrades from economy class to business class. More
PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More
Visitors to Liseberg amusement park in Sweden can now get information about its attractions on their smartphones via Bluetooth Low Energy beacons and a mobile app provided by CGI... More
Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform... More
US pharmacy chain Rite Aid has deployed more than 4,500 Bluetooth Low Energy (BLE) beacons across its US stores to send personalised messages to its customers... More
A case study that details the lessons learned by mobile network operator China Unicom when implementing mobile couponing and loyalty solutions in the Chinese market is now available to download from the NFC World+ Knowledge Centre... More
Microsoft is adding support for loyalty cards to the Wallet app for Windows 10 Mobile... More
Nearly 1.6bn coupons will be delivered annually to consumers via Bluetooth Low Energy (BLE) beacons by 2020, up from 11m this year, Juniper Research predicts... More
More than 100 retailers and hospitality locations across the city of Tilburg in the Netherlands have begun installing Bluetooth Low Energy (BLE) beacons to send out targeted messages to customers... More
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now... More
Bluetooth low energy (BLE) beacons and proximity marketing solutions will drive US$7.5bn in spending by millennials in the US this holiday season, research from beacon network inMarket predicts... More
More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals... More