Ibotta Holiday Shopping and Mobile Payments Study — Ibotta — “Of the 61% of survey respondents who have used their phones to make an in-store purchase, 63% are motivated by payment methods that offer rewards, rebates and cash back, while 55% would be inclined to adopt mobile payments if the solutions saved them money… More than half (52%) of these shoppers say they feel overwhelmed by the large number of mobile payments and rewards programmes.”