BBVA, in alliance with Uber, launches first banking product in Mexico that operates in third party app — BBVA — “For the first time we are offering a BBVA product that will ‘live’ in a third party’s platform. In other words, we are bringing the bank to our partner, who in turn is bringing us to their drivers and delivery partners, so they can take advantage of all the benefits that the bank has to offer, all with a single click.”