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Tokyo Metro tests rewards program for transit card holders who avoid peak travel times

Tokyo Metro aims to ease morning rush hour overcrowding — with free soba and tempura — The Japan Times — “Tozai Line passengers who register with the campaign will be eligible to receive coupons that can be used at Metro An, a soba noodle shop affiliated with the subway operator… Users need to sign up to Tokyo Metro’s early-rising campaign for Tozai Line passengers and register their IC card information beforehand… To participate in the initiative they need to go through the ticket gate before a certain time of the morning, which depends on the station.”