Q1 2018 Mastercard Inc earnings conference call — Mastercard — “I’m a big supporter of the single checkout button. I think it’s transformative for the industry as a whole, for the ecosystem… Somewhere over the course of the latter part of this year, you’ll begin to see the first aspects of this coming out into the marketplace. You’ll probably see a real push in the early part of next year.”
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Anything that discourages online merchants from accepting card numbers in the clear is a step in the right direction.
We alteady have a ”single buy” button. It is called PayPal.