Starbucks Korea debuts voice ordering through Samsung’s Bixby — Starbucks — “Bixby allows My Starbucks Rewards customers in South Korea to place an order and pay through voice recognition ‘on command’. The feature allows customers to speak just as if they were talking to a barista in-store, including modifying their beverage to meet their personal preference… These features are an extension of Starbucks Siren Order, the company’s mobile order and pay technology, which allows customers in South Korea to order and pay for their purchases before arriving at their store.”