Annual Apple Pay review: Adoptions jumps, but still a long way to go — Loup Ventures — “The number of banks globally that support Apple Pay increased in the past year by 41% to 2,707 banks. We believe there are 127m global active Apple Pay users, up from 62m a year ago. This represents 16% of the active iPhone base… Between 20% and 30% of US iPhone owners use Apple Pay. ~30% of new iPhones are activating Apple Pay.”
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Keep your eye on the rate, not the number.