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UK consumers split 50:50 on willingness to share personal data with banks

NCR research highlights consumer desire for innovative banking services in the UK — NCR — “Nearly half of respondents (47%) with personal bank accounts would only feel comfortable with banks collecting the bare minimum of data required to run their accounts… 49% were interested in banking loyalty programs in partnership with retailers requiring third-party data sharing. 46% were open to financial advice services that keep track of their spending information to help save money.”