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Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing

Urban Airship analysis of retailers’ mobile wallet coupons and loyalty cards reveals widespread peer-to-peer sharing — Urban Airship — “Analysis of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average… More than three-quarters of retailers’ installed passes were the result of sharing versus being created and distributed through their marketing channels.”