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Apple Pay adoption low, says report

Only one in ten iPhone owners have used Apple Pay and, among those who haven’t done so, 63% said it’s because their preferred merchants don’t support it as a payment option, research from Parks Associates reveals. “Only 19% of US smartphone owners and 15% of smartwatch owners have used a mobile payment app,” the firm adds.

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  1. Not to worry. Merchant adoption of Apple Pay is on a fast pace. (Last week I saw it all over the central business district of Basel Switzerland.) Users will adopt it because it is convenient. We will all enjoy the reduction in fraud.

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