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Apple Pay accounts for 1% of US digital spend in November

Apple Pay accounted for 1% of all US digital spend in November 2014 just a month after its launch, research from ITG has revealed. The top five Apple Pay retailers included Whole Foods Market with 20% of all transactions made using Apple Pay, Walgreens (19%), McDonald’s (11%), Panera Bread (6%) and Subway (3%).

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