McDonald’s introduces Bluetooth beacon offers

Ads on payment terminals prompt customers to download the Piper app

Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location... More





NFC World

Brixton Pound to add NFC

Brixton Pound (B£), a local currency designed to encourage consumers to spend in independent businesses, is to launch an NFC ‘tap and pay’ service in 2015... More


Mobile barcode scanning booms

Consumers scanned more than 4.5m barcodes with Scandit-powered mobile shopping apps this Black Friday, the company has revealed, “with some US-based apps experiencing as much as 40 times increase over last year”... More


Iowa to launch mobile driving license

The Iowa Department of Transportation (DOT) in the US is developing a smartphone-based driver’s license using an app that would co-exist with traditional plastic cards, WSJ reports... More



Google Wallet adds Touch ID

The iOS version of Google Wallet now enables users to use Touch ID fingerprint verification for “secure and quick access” to the mobile wallet... More