Smartrac to showcase NFC and RFID for retailers at NRF show

NRF Big Show 2013

NFC and RFID tag provider Smartrac has partnered with a number of NFC and RFID specialists to provide visitors to the National Retail Federation’s annual convention and expo in New York on 14-15 January with an interactive retail experience area.

“The Path from Merchandise Visibility to Consumer Experience” showcase is designed to demonstrate the benefits of RFID and NFC technologies throughout a retailers’ operations, from supply chain and inventory management through to applications for consumer acquisition, experience and retention.

Solutions and technologies from R-pacCellotapeOverheer SystemsPittsfield ID and Thinaire, as well as Smartrac’s own RFID and NFC tag products will be on show.