Isis adds fuel retailers to merchant line-up

Pay-at-pump technology providers Gilbarco Veeder-Root and GE-owned Wayne have agreed to build Isis’s SmartTap technology into their fuel dispensers, ahead of the NFC joint venture’s first pilots in Austin and Salt Lake City.

ISIS: Can be used to pay at the pump

US mobile network operator-owned NFC joint venture Isis has announced that Gilbarco Veeder-Root and Wayne, the retail fuel dispensing solution market leaders, have agreed to add support for its SmartTap technology, allowing consumers to pay, present loyalty cards and redeem offers with a single tap of their NFC phone.

“The gas pump is one of the most frequented point-of-sale environments, and a critically important addition to the mobile commerce marketplace,” says Scott Mulloy, Isis’ chief technology officer. The addition “creates an important opportunity for convenience stores to enhance the customer experience, thereby increasing loyalty and in-store traffic.”

SmartTap-enabled pumps will be installed at “select retail locations” for Isis’ market launch in Austin, Texas and Salt Lake City, Utah. In May, Isis unveiled a list of participating retailers for the pilot that included Aeropostale, Coca-Cola, Foot Locker, Jamba Juice and Macy’s as well as a number of local retailers. No date for that launch has yet been announced, but the latest rumours suggest that Isis may go live on 20 August.

“Mobile commerce and payments are the future,” says Mike Schulte, president of Gilbarco Veeder-Root North America. “As a worldwide technology leader in retail and commercial fueling solutions, we believe our agreement with Isis will allow us to continue to deliver industry-leading innovations to our customers.”

Wayne will integrate the Isis SmartTap mobile commerce application into the recently introduced EMV-compatible contactless and NFC option for its iX Pay Secure Payment modular in-dispenser terminals.

“Integrating the Isis SmartTap mobile commerce application will open entirely new payment, loyalty and promotional opportunities for consumers and fuel retailers using Wayne dispensers and technologies,” says Paul de la Port, Wayne’s vice president of products. “We believe the simplicity and convenience of mobile commerce will have enormous appeal for consumers and retailers alike.”

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